NESCAFÉ Gold and Sophie Monk ask Australians to 'turn over a new leaf'

12 January 2021

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The hero piece of content and 15-second social cuts will be promoted via Monk’s and NESCAFÉ’s social media platforms.

Nestlé has unveiled a new campaign for NESCAFÉ Gold in which it invites Australians to Turn Over A New Leaf and start 2021 the right way.

The social-led campaign developed by FORWARD Agency, features Sophie Monk highlighting some of the fun and interesting habits Australians adopted during 2020.

From at-home workouts to endless virtual calls on mute and cooking misadventures, Monk encourages everyone to try and ‘turn over a new leaf’ with new NESCAFÉ Gold Plant-Based Lattes.

“The recent win for the NESCAFÉ Gold Plant Based Lattes range at the 2021 Product Of The Year Awards demonstrates that not only is NESCAFÉ Gold seen as a leader in the plant-based beverage category, but the increasing number of Australians seeking non-dairy alternatives shows no sign of slowing down," NESCAFÉ head of marketing Olga Starus says.

“NESCAFÉ Gold Plant-Based Lattes bring this trend from cafes and into people’s homes, which we know have looked a little different lately. It created a natural space for us to continue connecting with Australians, to reminisce about their ever-changing at-home experiences and have a bit of fun with some of the scenarios we have found ourselves in.

“Sophie was the obvious choice to star in the campaign and she brought these relatable moments to life in her own very funny, entertaining way.” 

FORWARD Agency managing director, Fergus Kibble, said: “Content led public relations helps brands to tell engaging stories in ways that entertain and inform consumers. This has been a collaborative and creative journey with NESCAFÉ Gold and Sophie who contributed her own ideas for some of the story snippets…which is what makes it so relatable and funny.”

The hero piece of content and 15-second social cuts will be promoted via Monk’s and NESCAFÉ’s social media platforms including YouTube and Instagram, rolling out from this week.

Client: Nestlé
Nestlé Head of Marketing, Beverages: Olga Starus
Nestlé Senior Brand Manager, Nescafé: Belinda Chan
Corporate Affairs Manager, Nestlé: Lauren Emmett

Agency: FORWARD Agency
Managing Director: Fergus Kibble
General Manager: Caroline Lovejoy
Creative Director: Simon Morehead
Account Director: Renée Black
Account Manager: Karri Graf

Production: YeahSure
Director: Jack Toohey
Producer: Ebony Morrison
Editing/VFX: Olympia Henshaw

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