The integrated campaign is spearheaded by a two minute cinema spot.
Engine Group has launched a new brand campaign, Spark Something Wonderful, for Ormiston College.
The integrated campaign is spearheaded by a two minute cinema spot and includes cinema, outdoor, transit, digital and social.
The spots were shot over a three month period with director, Israel Rivera.
The brief was to position Ormiston College as the first choice in the Redlands region; a school that gives students every opportunity to succeed in life.
Engine Group adopted an emotionally-charged, story-based approach that champions Ormiston College’s commitment to igniting the passion within.
The ‘Spark something wonderful’ brand campaign tracks the educational journey of various students from Prep to graduation – as they blossom into young adults ready to fly the nest into the big, wide world.
“Our client challenged us to break the mould of traditional school communication and to develop a brand positioning and associated campaign that avoided the motherhood statements and cliches that abound in this category," Engine managing director Tim Weger says.
"We believe we’ve delivered work that will genuinely move people.”
Creative agency - Engine Group
Creative Directors – Kory McAvoy & Mark Smith
Strategist/General Manager – Kym Vercoe
Producer/Senior Account Director – Sarah Deery
Senior Account Executive – Mila King
Director - Israel Rivera
Cinematography and Photography - Israel Rivera
1st AC - Francis Thompson
AC - Julian Rivera
AC - Nick Bentley
Post Production - Chop Shop Post
Offline Editor - Julia Baner
Colourist - Justin McDonald
Sound - Justin Harrison
Online Editor - Glenn Cone
Post Producer - Lucy Markovich
Composer - Mark McDuff
Stills Production – Derek Leong