The Walkley Foundation is asking Australians to back quality journalism in its first public campaign What Price Would You Pay? created in partnership with Naked Communications.
The Walkley Foundation is staging its first public campaign asking Australians to back quality journalism.
The What Price Would You Pay? campaign highlights the cost of delivering quality news, underlining the importance of good reporting to a fair and democratic society.
The campaign asks Australians to stand up for quality journalism and subscribe, support or become a member of one (or many) Australian media organisations.
It also encourages donations to the Walkley Public Fund which supports the foundation's scholarship programs, funds grants for journalism projects in the public interest and programs to support the next generation of journalists.
Walkley Award-winning journalists are the face of the campaign, with investigative journalists Hugh Riminton, Louise Milligan, Michael Ware, Adele Ferguson and Hedley Thomas speaking compellingly to-camera about what they’ve faced personally.
Other people featured in the campaign are investigative journalists Kate McClymont and Steve Pennells, journalist Peter Greste, journalist and presenter Tracy Grimshaw and a survivor of institutional abuse, James Miller.
“Putting yourself on the line as a journalist can come at a cost,” Walkley Foundation chief executive Louisa Graham says.
"We’re shining a light on the price that journalists pay to deliver the truth, and asking the public to think about what price they would pay for that truth. Quality journalism isn’t free–it costs a lot to produce–and we want Australians to understand that we all should subscribe, pay or donate to support the fourth estate."
The campaign was created through pro bono support in partnership with Naked Communications and with media placement donated by more than 15 media outlets.
It will roll out in the coming weeks across billboards, television, print and online.