Mila Kunis stars in new Jim Beam ad by The Works

7 April 2016

Creative Agency: The Works Sydney

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Mila Kunis returns to talk racks in the latest global campaign for Jim Beam.

Sydney agency The Works has created the next phase of the 'Make History' global marketing campaign from Jim Beam.

The TV ad called ‘A Look Inside’ features Kunis walking through a CGI enhanced Jim Beam rackhouse explaining how the world’s number one bourbon is crafted in oak barrels for four long years.

The spot which was filmed in Los Angeles launched in the US earlier this year and has just been released in Australia with other international markets due to follow shortly. It will air on free-to-air and subscription TV and be supported by a series of social media content films featuring Kunis have also been produced.

Kunis starred in Jim Beam’s first ever global campaign in 2014 after being named as a global ambassador for the brand.

The Works global creative director Damian Pincus says: “Our first campaign was a big success internationally for Jim Beam and we’re delighted to be working with Mila Kunis once again to create the next phase of Make History - this time looking at just how Jim Beam is lovingly produced.”

The campaign is the latest from StoryWorks, a global partnership between The Works and fellow independent agencies Mekanism (San Francisco) and Jung von Matt (Hamburg).

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