“Machines don’t have emotions. But a rare few can inspire them.”
Lexus is bringing a music video-esc ad to the Super Bowl this year, featuring a gravity-challenging dancer - Lil' Buck.
Lil’ Buck is also the performer featured in Apple’s recent AirPod headphones ad.
The spot shows Lil’ Buck breaking it down and becoming one with the new LC 500.
The soundtrack is "Move Your Body" by Sia. Actress Minnie Driver provides the voiceover. The ad was directed by Jonas Åkerlund and handled by Lexus agency-of-record Team One.
Check out all the Super Bowl 2017 ads here.