KFC recruits Fitzy and Wippa to kick off HCG’s third season

29 November 2016

Advertiser: KFC
Creative Agency: Ogilvy (NSW)

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Fitzy & Wippa’s are encouraging user generated content by offering on commentary on videos from Home Cricket Grounds across Australia.

KFC is encouraging fried chicken fans to submit user generated content. The video will then be dubbed by bespoke commentary from radio stars Fitzy and Wippa.

The campaign is part of KFC's cricket push, featuring the Home Cricket Ground, which was first introduced three years ago.

So far Fitzy and Wippa have lent their famous voices to videos of a dad clearing a gutter, a woman trying to get all her shopping in the car in one trip and an over enthusiastic puppy.

Free chips will be given to every successful upload, the most viewed entry each week will win $1,000 and all entries go into the draw to win cricket tickets.

Ogilvy Sydney group creative director, Shaun Branagan said: “KFC’s summer cricket campaign is all about bringing the ‘Home Cricket Ground’ or the HCG to life through user generated content. Pretty much everyone has a funny video on their phone that could be made a lot funnier with some comedic commentary from Fitzy & Wippa.”

The integrated 360 campaign features TV, social, PR, digital, OOH, radio, At Match Assets and Stadium Signage.

Catherine Tan, CMO at KFC said, “For over 15 years KFC has been has been celebrating cricket across Australia. We are so excited that this year we get to see, and celebrate, individual highlights from HCGs across the nation. We’re anticipating Fitzy & Wippa’s commentary will add fun and hilarity to Aussies favourite HCG highlights.

“Along with the nation’s highlights we are looking forward to another successful year of the KFC Big Bash League. Last year saw record breaking numbers in attendance as well as viewership, and we’re confident that the 2016/17 season will be the best yet.”

Throughout the summer, KFC will also execute their sponsorship at all KFC Big Bash League and KFC International T20s games around the country.


Chief Marketing Officer: Catherine Tan

Marketing Director, Group Meals: Angela Richards

Marketing Director, Group Meals: Sally Spriggs

 Nora-Kate O’Connell – Marketing Manager, Group Meals

Creative: Ogilvy Sydney

Group Creative Director: Shaun Branagan

Copywriter: Tristan Viney

Art Director: Carl Robertson

Senior Agency Producer: Amanda Bennie

Deputy Head of Strategy: Ryan O'Connell

Group Account Director & Director of Account Management: Katie Dally

Account Director: Kate Smith

Social Strategist: Jennifer Ngai


Production Company: Ogilvy X

Director: Simon “Mo” Macrae

Executive Producer: Rob Spencer

Supervising Producer: Josh Jenkins

Editor: Mark Bennett

Post Production: ALT VFX

Post Producer: Hugo Munro

Audio: Sound Reservoir

Sound Engineer: Barry Stewart

Content Director: Zac Lynch Woodlock


Public Relations: Edelman Australia

Director: Carla Webb

Senior Account Manager: Harrie Jack

Account Executive: Erin Price


Branded Entertainment: Ensemble

Chief Executive Officer: Melissa Fein

Commercial Director: Ian Smith

Client Director: Ash O’Rourke


Media: MediaCom

Business Lead: Adele Burke

Director, Activations and Investment: Terrie Severino

Manager, Activations & Investment: Sarah Nolan


In store merchandising: Design Intoto

Account Director: Lisa Mitchell

Design Director: Daniel Foster


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