KFC plays on the true love between a man and his dog, and a KFC burger, of course.
The campaign uses the relationship between a man as his dog as the centrepiece to promote the KFC Original Recipe Burger.
The 60-second clip, by Ogilvy Sydney, follows the story of a tradie and his dog, who he rescues from a construction site. The spot shows a bond between a man and his dog, based around the idea that there is also a bond between a man and a KFC burger.
“This campaign is pure storytelling. It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger,” explains Ogilvy Sydney’s ECD, Derek Green.
KFC's Nikki Lawson said while KFC's Original Recipe Burger was its first ever burger, it has not been promoted on its own for some time.
Several TVCs will launch this week, followed by cinema, website, radio, social and digital pre-rolls.
Nikki Lawson – Chief Marketing & Development Officer, KFC
Ashley Hughes – Marketing Director, KFC
Ruth Carberry – Senior Brand Manager, KFC
Derek Green – Executive Creative Director, Ogilvy
Emmanuel Bougneres – Head of Art, Ogilvy
Ryan O’Connell – Deputy Head of Strategy, Ogilvy
Leigh Bignell - Executive Business Director, Ogilvy
Katie Dally - Group Account Director, Ogilvy
Kate Smith - Account Director, Ogilvy
Ellen Corr - Account Executive, Ogilvy
Director – Jason Wingrove
Producer - Josh Jenkins
ProductionCompany - One20
DOP - Jason Wingrove
Editorial – Jess Mutascio at The Editors
Online - The Editors
Audio Post – We Love Jam Studios
Sound Engineer- Andrew Stevenson
Agency Producer – Peter Hackforth
Media planning and buying – Mediacom