KFC and Ogilvy use man's best friend to sell burgers

29 January 2016

Advertiser: KFC
Creative Agency: Ogilvy (NSW)

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KFC plays on the true love between a man and his dog, and a KFC burger, of course.

The campaign uses the relationship between a man as his dog as the centrepiece to promote the KFC Original Recipe Burger.

The 60-second clip, by Ogilvy Sydney, follows the story of a tradie and his dog, who he rescues from a construction site. The spot shows a bond between a man and his dog, based around the idea that there is also a bond between a man and a KFC burger.

“This campaign is pure storytelling. It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger,” explains Ogilvy Sydney’s ECD, Derek Green.

KFC's Nikki Lawson said while KFC's Original Recipe Burger was its first ever burger, it has not been promoted on its own for some time.

Several TVCs will launch this week, followed by cinema, website, radio, social and digital pre-rolls.

Credits

Client:

Nikki Lawson – Chief Marketing & Development Officer, KFC

Ashley Hughes – Marketing Director, KFC

Ruth Carberry – Senior Brand Manager, KFC

 

Agency:

Derek Green – Executive Creative Director, Ogilvy

Emmanuel Bougneres – Head of Art, Ogilvy

Ryan O’Connell – Deputy Head of Strategy, Ogilvy

Leigh Bignell - Executive Business Director, Ogilvy

Katie Dally - Group Account Director, Ogilvy

Kate Smith - Account Director, Ogilvy

Ellen Corr - Account Executive, Ogilvy

 

Director – Jason Wingrove

Producer - Josh Jenkins

ProductionCompany - One20

DOP - Jason Wingrove

Editorial – Jess Mutascio at The Editors

Online - The Editors

Audio Post – We Love Jam Studios

Sound Engineer- Andrew Stevenson

Agency Producer – Peter Hackforth

Media planning and buying – Mediacom

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