Keep It Cleaner make home the heart of health and fitness

9 September 2020

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The new look app has launched with a campaign from indie creative agency Bullfrog.

Keep it Cleaner has launched its new app and line up of expert trainers with a home wellness inspired campaign by Melbourne independent creative agency Bullfrog.

The new look Keep It Cleaner launches with a mobile-first approach across social, app and ambassador.

"The new look Keep It Cleaner is all about empowering our users," Keep It Cleaner chief marketing officer Michelle Battersby says.

"Being a health and wellness app we exist within our users daily lives, it made total sense to build them a home for them! The Bullfrog team did an incredible job bringing everything to life and turning around over 400 content deliverables.”

The new look has rolled out with targeted messaging promoting the online workout app to its global customer base.

"Joining forces with the Keep It Cleaner team at a time when the fitness category is being flipped on its head has been really exciting," Bullfrog creative director Dan Sparkes says.

"Not only did we love helping them refresh their look, they genuinely empowered us to help express their brand in a new way.”

The new Keep it Cleaner app comes with a seven day free trial and is available to download here.

Client: Keep It Cleaner, Stephanie Miller & Laura Henshaw
Chief Marketing Officer: Michelle Battersby
Senior Marketing Manager: Catherine Parker
Junior Marketing Manager: Liliana Brogan
Trainers: Danny Kennedy, Ellice Whicello, Brittney Cutts, Brooke Jowett, Christina Traychevska, Mari Yammas, Jamie Strathairn, Karen Bicchiera & Cecily Chun.

Creative Agency: Bullfrog
CEO: Dalton Graham
Creative Director: Dan Sparkes
Creative: Iain McMillan
Planning Director: Chris Steele
Group Account Director: Jordan Drummond
Senior Producer: Chris King
Director/DOP: Ben Morgan
1st Camera and Lighting Assist: Ben Guy
Sound: Hugh Palmer
Lead Editors: Ted Deacey & Max Robins
Editors: Ben Guy, Hicham Wahid & Theresa Le
Colourist: Ted Deacey
Photographers: Ren Pidgeon & Marten Ascenzo S
tylist/Interiors: Lenzo, Elleni Pearce & Allisa Huynh
Set Build: The Melbourne Builder, Dale Cheesman
Hair/Make Up: Kerry Tseros
Art: Dom Gauci Designs

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