The press ad sports a gloriously bad Dad Joke as a headline.
On Sunday, independent advertising agency The Hallway helped streaming entertainment service Binge celebrate Father’s Day by embracing history’s most divisive form of humour: the Dad Joke.
The press ad, sporting a gloriously bad Dad Joke as a headline, is the latest iteration of Binge's We’re For The Bingers campaign.
“What time did the man go to the dentist? Tooth hurt-y," Simon Lee, ECD and partner at The Hallway and Dad to two daughters says.