The real estate group's annual spring campaign will be rolled out with all of its agents.
Australasia’s largest real estate company Ray White has launched its annual spring campaign dubbed ‘What are you waiting for?’
The customer-focused campaign is designed specifically to ensure that anyone looking to bring their property to the market is informed by the group’s innovative real-time data.
“This campaign focuses on inspiring confidence in sellers that now is the time to list your property, based on solid evidence, giving them the ability to make decisions in regard to what’s happening in the market right now,” Ray White Group marketing manager Todd Alexander says.
“The suite of assets we’ve made available for our members empowers them to localise some of the fantastic broader results we’re seeing as a group, allowing them to speak directly to their communities.
“We have more than 10,000 agents in the field and every single one of them has the ability to utilise these assets, from print deals and social media tiles, through to billboards and DLs.”
Ray White Group senior corporate affairs manager Natalie Hortz says the campaign removed any grey areas based on the weekly facts and data available.
“For the last four months we’ve produced a weekly document called Ray White Now that gives potential buyers and vendors the most up-to-date information directly from our industry-leading internal data machine called Pulse,” Hortz says.
“We’re fortunate to benefit from the fact that our entire network is on the one technology platform, and our data science team is able to extract real-time insights to help our customers make the best decisions.
“For months now we’ve seen expert commentators and forecasters predicting vast amounts of negative outcomes for the property market – none of which have come to fruition.
“The last six months have passed, and no-one has a crystal ball for the next six, but what we can do is provide our clients with the most accurate real-time data to help inform their decisions.
“There’s been huge pent-up demand throughout the COVID-19 pandemic and that’s starting to pay dividends for the real estate market with more people than ever before looking at property.
“So, we ask our customers, with so much confidence in the market – what are you waiting for?”