I Bought a Jeep

15 January 2014

Advertiser: Jeep
Creative Agency: Cummins&Partners

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Need a fortune cookie answer? Sick of saying cheese for every photo?

Jeep has answered those questions, adding two new TVCs created by CumminsRoss to its ongoing 'I Bought a Jeep' campaign.

CumminsRoss boss Sean Cummins said the campaign has been a "key pillar in the success of Jeep over the past two years - we are fortunate that Jeep marketing is led by a client in Mark McCraith who understands that we often get sick of the work before consumers do. Having bought Jeep in record numbers last year consumers have certainly not got sick of I Bought a Jeep just yet.”

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