With COVID restrictions ruling out shooting in metropolitan Victoria, the 30-second TVC and 90-second online content was filmed in Brisbane.
Industry superannuation fund Cbus Super has ramped up its focus on the retirement market with a new national campaign developed by behaviour change specialists The Shannon Company (TSC).
The spot follows a worker’s morning routine as he transitions from employment to retirement, warmly demonstrating how some things in life don’t have to change:
With COVID restrictions ruling out shooting in metropolitan Victoria, the 30-second TVC and 90-second online content was filmed in Brisbane, with live streaming back to several locations in Melbourne enabling real time oversight by The Shannon Company and client teams.
TSC creative director Stuart Nightingale says the process worked seamlessly and shows what can be done during COVID restrictions in Victoria.
“Although this spot clearly shows that some things don’t have to change, our filming process most certainly had to," says Nightingale.
“COVID has forced us to think laterally, and experience over the past six months has shown that great content can be developed remotely.
“Our RemoteShoot technology has allowed us to continue to deliver content with clients like Cbus and others, by filming in regional Victoria, Sydney and Brisbane and maintaining strong creative control.”
The Cbus campaign launched October 18 and coincides with widespread public anxiety regarding retirement and highlights that by drawing down a steady income stream from existing super savings, quality of living doesn’t have to change in retirement.
Peter Little, Head of Brand, Member Communications and Narrative
Razia Dzananovic, Brand and Partnership Manager
CREATIVE: The Shannon Company
Creative Director: Stuart Nightingale
Creative Team: Harry Bastin & Jaksen Daddo
Director: James Shannon
PRODUCTION: The Producers
CLIENT ENGAGEMENT: The Shannon Company