“Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzuki’s."
In the latest campaign from the For Fun’s Sake brand platform, Suzuki has announced that it is in fact a state of mind…as well as being very much a car.
The campaign, which launches with a 30 second brand film, celebrates the unique “Mindframe” of Suzuki’s customers.
“If you own a Suzuki you’ll know that it’s not just a car, it’s a mentality and a unique way of seeing the world,“ says Michael Pachota, General Manager, Suzuki.
“And because it’s also a car, it’s also a great way of actually seeing the world, with incredible mileage."
Matt Lawson, chief creative officer, Deloitte Digital: “Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzuki’s. So, we hope this speaks to them. We want them to know, that like them, the only thing we take seriously is a penchant for incredible quality, excellent value automobiles."
The campaign also includes an online “driver’s test” to identify and recruit drivers who have the Suzuki Mindframe and will also roll out through social and radio.
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Manager - Automotive
Daniel Sammut: Digital Marketing Coordinator - Automotive
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Social: Aaron Bethune & Kyle Lotherington
Finished Art: Mark Scano
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Production Company: Airbag
Director: Patrik Bergh
EP: Martin Box
Producer: Matt Reeder
Casting: Stevie Ray
DOP: Hugh Miller
Editor: Charles Ivory
Post: White Chocolate
Sound Studio: RISK
Sound Engineer: Dee Gjedsted
Sound Producers: Kate Gibson & Sally McManus