The campaign has rolled out across TV, out-of-home and radio.
As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.
Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs – thanks to the site’s AI powered algorithm.
Hardhat executive creative director Glenn Dalton says: “More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”
CareerOne executive chairman Garen Azoyan says: ‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”
The through-the-line campaign has seen two TVCs, out-of-home and radio commence roll out over the weekend.
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson
Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh
Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey
Photographer: Craig MacLean – @shot.by.mac