Babes in bikinis, the beach and Boost. What else does summer need?
For the launch of Boost Juice's Black Label range, Boost engaged with AdNews Small Agency of the Year 3rdspace to create a series of videos featuring four high profile bloggers, including Big Brother contestant, Aisha Jaide.
The videos reached over 2,000,000 unique people on YouTube, Facebook and Instagram and attracted more than 180,000 entries to their Black Label Website, says Boost.
The message of the ad is, “bringing to life the boost core purpose, to make you feel just that little bit better" and offers prizes to users through cross promotion with Jetstar, Sony, Myer, Uber and New Balance.