The fully integrated campaign, by Noisy Beast, features the model in a TV spot and and out of home displays.
Paediatric supplement brand Biostime has tapped model Miranda Kerr for its Australian launch.
Created by Noisy Beast, ‘The Next Generation’ pushes the baby food product as the answer for Australian parents looking for quality nutrition for their children.
The $10 million integrated campaign leverages Kerr’s reputation as an organic advocate and mother.
In the 30-second spot Kerr contemplates the importance of choosing organic while preparing Biostime for her daughter.
H&H, owner of Biostime, global marketing director Severine Brichard said the work recognises the challenges of parenting.
“We’re delighted to offer Biostime to the Australian market with an immersive campaign launch that disrupts the formulaic category approach and speaks to Biostime’s unique positioning combing the power of science and nature to support Australian parents,” Brichard said.
“Noisy Beast’s unique model offers everything we need to launch our brand under one roof which makes our life easier due to each strategy and campaign touchpoint seamlessly integrating.”
Noisy Beast MD David Brown said it was excited to help Biostime disrupt the Australian market.
“It’s been amazing to see how much work and effort the entire Noisy Beast team has produced in such a short amount of time,” Brown said.
“We’re excited to demonstrate how a smart media mix can catapult Biostime into Australian homes.”
The campaign rolls out across TV, out of home, digital and social.