Aussie pushes #secondopinion campaign

19 January 2015

Creative Agency: 303Lowe (NSW)

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At Aussie, they'll...ask you to get a second opinion on your home loan.

Aussie Home Loans is asking why you don't bother getting a #secondopinion on your mortgage.

A new spot from the mortgage broker, starring “Aussie” John Symond asks just that question.

Set at a restaurant, it features Symond asking a waiter whether he should sit inside or outside, an example of the mundane things we get second opinions about.

If we ask a waiter for a second opinion about the weather, why not a home loan?

The ad ties into an integrated campaign being pushed by the brand around the theme of it being smart to ask for a second opinion.

The ad is the first released since the brand appointed a new marketing and data boss, with a focus on customer experience. However, it is believed the new ad is unrelated to the new push.

However with Symond as the face of the campaign, Aussie John isn't going away any time soon. But it would seem the “At Aussie, we'll save you” tagline has not been resurrected.

The campaign was launched yesterday, with TV commercials to run on metro, regional, and pay TV stations.

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