Hey Presto! New ad showcases content

16 January 2015

Advertiser: Presto

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Subscription video on demand service Presto has launched its TV offering, along with a new ad showcasing content.

With the launch of Presto's new entertainment offering comes a new ad, urging potential customers to get steamy in the city, among other things.

Showcasing its new content offering including shows such as Entourage, Wentworth, and Girls to name a few, the 30 second spot closes by asking how much customers could watch for $9.99 per month.

The ad, largely focuses on the content offering of the subscription video on demand service. Rival Stan has focused on content with its 'This is Stan' ad running on Channel Nine, and further ads starring Rebel Wilson will focus on content, as well as branding.

Meanwhile, US rival Netflix is rumoured to have a $30 million marketing budget but has not yet released any ads.

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