Android wins for cutest ad of the Oscars

1 March 2016

Advertiser: Google
Creative Agency: Droga5

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The Droga5 ad that stole the spotlight at the Oscars – even from Leo.

Google Android has released its latest ad by Droga5, featuring unlikely friends, Rock, Paper and Scissors, debuting last night during the Oscars.

The ad hits you right in the feels with the animated Rock, Paper and Scissors characters saving each other from the hands of bullies.

It's a brand spot that could double as an anti-bullying PSA.

The message is, “Be together. Not the Same”.

The commercial uses the same tagline as the popular 2015 campaign, 'Friends Furever’, which was the most shared ad of 2015. It has been shared more than six million times since its launch in 2014, and now has more than 22million views on its YouTube channel.

With big boots to fill, the new ad is off to a strong start with a positive reaction after the Oscars. YouTube commenters are so far loving the ad (and hating on Apple).

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