Ahm health insurance targets 'Boring Bodies'

2 March 2016

Creative Agency: DDB Melbourne

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Some people's bodies are so massively boring they don't need much health insurance.

Ahm launches ‘Boring Bodies’, a campaign designed to show that not everyone needs full health cover, from DDB Melbourne.

The spot stars a man called Greg, with a ridiculously boring body. When Greg’s girlfriend dumps him for someone more injury prone, she offers up Ahm’s low-priced health cover as the silver lining.

Besides the TV ad, the campaign also includes online display, direct mail and digital outdoor executions, each explaining the symptoms of a boring body.

DDB Melbourne ECD, Simon Bagnasco, comments: “I used to look in the mirror and hate the boring body staring back at me.

Now, thanks to Ahm’s cost effective health cover, I’ve learned this dull vessel is nothing to be ashamed of.”

This latest work follows on from the success of DDB Melbourne’s ‘Couch’ and ‘Matrix’ spots.


Chris Carroll, General Manager
Peita Golden, Head of Marketing & Communications
Amanda Romeo, Marketing Manager

DDB Melbourne
Chief Creative Officer: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Robbie Brammall
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Chris Andrews
Head of Onscreen: Simon Thomas
Planner: Rob Martyn-Wilde
Managing Director: Dion Appel
Managing Partner: Sarah Bailey
Senior Business Director: Julia Sheehan
Business Director: Luke Osborn
Business Manager: Sophie Dimopoulos

Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Menzies
Director: Benji Weinstein
DOP: Hugh Miller
Casting: Casting Sugar & Fountainhead Casting

Editor: Dave Whittaker, The Editors
Grade: Martin Greer
Online: Nicky Liddell
The Editors Producer: Daniel Fry
Sound Design: Colin Simkins, Gusto Music
Gusto Producer: Sean Calleja

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