Ahm enters the health insurance matrix

18 August 2015

Creative Agency: DDB Melbourne

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While VR is all the rage, maybe it's not the best way to buy health insurance. DDB Melbourne and ahm investigate.

Finding a complicated way to do something simple is something many of us take great pride in. Like selecting health cover. That’s the message from DDB Melbourne in their new ‘keep it simple’ campaign for ahm Health Insurance.

The campaign launches this week with a TVC entitled ‘In the Matrix’, and features a woman using virtual reality, gesture recognition, and data nodes of “untold knowledge” to find the best deal.

“The health insurance matrix is a confusing place where people have their souls stolen by robots,” said DDB Melbourne ECD Simon Bagnasco. “If you’re looking for the best value cover it’s easier to go direct to ahm.”

The campaign follows the agency’s highly successful ‘Disappearing Act’ ads, which have seen ahm become one of the boom insurers in the industry. And one of its most high profile advertisers.

“Getting health insurance doesn’t have to be complicated,” says ahm head of marketing and communications Peita Golden. “Everything we do at ahm is designed to make people’s experience simple and easy, whilst still delivering great value for money.”

The TV ad was directed by Tim Bullock and is supported by digital and outdoor.


Chief Creative Officer - Darren Spiller
Executive Creative Director - Simon Bagnasco
Creative Director - Robbie Brammall
Senior Art Director - Chris Andrews
Head of Onscreen - Simon Thomas
Executive Planning Director - Ian Forth
Group Business Director - Sarah Bailey
Business Director - Luke Osborn
Business Manager - Sophie Dimopoulos 

Production Company - Scoundrel
Executive Producer - Adrian Shapiro
Director - Tim Bullock
DOP - Daniel Ardilley

Editor - Adam Wills
Grade - Edel Rafferty, Method Studios
Online Edit - Jamie Scott, Method Studios
Method Studios Producer - Catherine Park
Sound Design - Colin Simkins, Gusto Music
Gusto Producer - Brigid Giles-Webb

Client Team
ahm Health Insurance General Manager - Chris Carroll
ahm Health Insurance Head of Marketing & Communications - Peita Golden
ahm Health Insurance Marketing Manager - Amanda Romeo

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