Adam Gilchrist stars in national campaign for new online lender

15 September 2020

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The campaign was created by Magnum & Co with media handled by Taska Media.

New online lender has launched a national campaign featuring cricketer Adam Gilchrist, proving to customers there’s an easier way when it comes to home loans.

Offering Aussies a modern alternative to the shackles of the old banking establishment, offers an online, fast and fully transparent service with flexible and highly competitive rates. launches into the Australian market this month with a national campaign, developed and shot by Magnum & Co, which makes light of the lengths people will go to just to save a few cents, whilst ignoring the big stuff - like getting a better deal on their home loan.

The campaign includes 30 and 15-second TVCs, digital video assets, and features recently appointed brand ambassador Adam Gilchrist who was engaged last year to raise the profile of the brand.

“It's been a pleasure working with the team, from start to finish on this particular campaign," Magnum & Co managing partner Carl Ratcliff says.

"Together, all agencies and client have worked tirelessly to get an original launch campaign out and underway without prejudicing either brand or sales objectives. We look forward to an enduring relationship.”

With media handled via full service media buying and planning agency Taska Media, the campaign is running nationally across TV, BVOD and digital.

“We are incredibly excited to be working with and honoured to be chosen to launch the new brand into the Australian market,” Taska Media founder and partner Christian Simon says.

"As an agency, we are big enough to get super competitive responses, but small enough to deliver the close attention our clients deserve. This is an asset we will use, to ensure gains a winning edge in a competitive market.”

Both agencies were appointed to work with on the new brand following competitive pitches held during lockdown.

“Both Magnum & Co and Taska Media were appointed for their clear understanding of the market and our needs, and their proven agility," CFO and general manager - marketing Jason Azzopardi says.

"There is no doubt that we are entering a highly competitive market, but having thrown a number of challenges at both agencies early on in our relationship - shooting remotely during lockdown and under incredibly tight deadlines - we have no doubt we are in the best hands. We look forward to a collaborative and fruitful relationship with both agency partners.”

Client: / Resimac Group Ltd
Head of Marketing: Will Keall
CFO and General Manager - Marketing: Jason Azzopardi

Creative agency / Managing Partner: Magnum & Co / Carl Ratcliff
Media agency / Founder & Partner: Taska Media / Christian Simon

Content Production: Magnum & Co
Creative Team: Harrie Jack, Imagene Callinan, James Manning, Dean Arrow
DOP: Campbell Brown
Director: Stefan Hunt
Production Partner (WA): Rhythm Content

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