Led by creative director & founder Charlie Howcroft.
Good One, Melbourne and SA’s home builder and Hickinbotham have come together to tell who they are and what they stand for in a campaign.
The creative team, led by creative director & founder Charlie Howcroft, drew their emotional ambition from wordless cinematic storytelling.
"This campaign is not just about launching a television commercial, it's about telling the world who we are and what we stand for," said Hickinbotham managing director Michael Hickinbotham.
At the heart of the campaign is an original waltz, composed, arranged and performed by director of the film Matt Wallace.
"We wanted the film to feel the way it actually feels to come and be home,” said Good One creative director Charlie Howcroft.
“We hope the audience can resonate with more than one of the moments we have heroed. For me it’s a dance party with my sister when we were young.”
The campaign was captured by Alexandra Naughten, produced by James Nolan, with accounts led by Harriet Renn.
"We wanted something that would sit with people - that would remind South Australians why we've been part of their lives for 70 years,” said Hickinbotham marketing manager Justin Oxley.
“Good One understood that brief instinctively."
Credits
Client: Hickinbotham Homes
Hickinbotham Marketing Manager: Justin Oxley
Agency Creative Director: Charlie Howcroft
Agency Account Director: Harriet Renn
Director: Matt Wallace
Producer: James Nolan
Cinematographer: Alexander Naughton
Production Manager: Ben Golotta
Steadicam: Shane Booth
1st AC: James Wire
2nd AC: Pierah Summers
Gaffer: Nic Datson
1st LX: Sam Clarke
2nd LX: Laura Kennedy
Sound Recordist: Michael Farrell
Photographer: Jack Fenby
Production Designer: Jonah Booth
Standby Props: Jada Zilm
Wardrobe Department: Chloe Spalding
Makeup Artist: Natasha Stone
Makeup Artist: Natasha Keneally
Drone Operator: Alexander Naughton
BTS Stills/Motion: Rory Pippan
Safety Officer: Tom Sutherland
Catering: Liaison Catering Adelaide
Editor: Lissie Mary Geyer
Composition: Matt Wallace
Sound Design & Mix: Andrew Collie Richards
Colour Grade: Sam McCarthy
Grading House: Crayon
VFX: Harvey Abrahams
Title Animation: Max Robins
Online & Finishing: James Nolan
Broadcast Compliance: Lawrence Phelan
