Accor asks Australia and New Zealand to 'Go ALL Out'

16 June 2021

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The creative was developed by Special Group and John+John and media handled by iProspect.

Hotel operator Accor is shining a light on our cities through its newest campaign, Go ALL Out, which launched in Australia and New Zealand this week.

"Through our ‘Go ALL Out’ campaign, we will show our magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences," Accor Pacific CEO Simon McGrath says.

"By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again.”

The gateway to the Go ALL Out campaign is ALL - Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands, and the campaign is centered around a comprehensive and eclectic program of events, both large and small and across a diverse range of genres, taking place in cities across Australia and New Zealand.

These events are featured on a central campaign and events hub on, which showcases more than 150 Accor-created and Accor-supported events, to inspire and motivate travellers to seek out city experiences that tap into their passion points – whether that’s live music, food and wine experiences, arts and culture, or sporting events.

To curate this incredible line-up, Accor has collaborated with many of its major event and sporting partners, such as Vivid Sydney, the AFL, the NRL, Melbourne Food & Wine Festival, Museum of New Zealand Te Papa Tongarewa, and Winter Pride Queenstown.

Accor properties across Australia and New Zealand are also activating their spaces with a range of bespoke events.

For example, Sofitel Sydney Darling Harbour’s iconic Champagne Bar is inviting guests to celebrate Sydney Solstice and Fête de la Musique (France’s summer solstice festival) with live music, a collection of gin infused cocktails, and a Yarra Valley Bloody Shiraz Gin Caviar pairing from now until 20 June on Wednesday to Sundays.

In New Zealand, Novotel New Plymouth Taranaki is celebrating Matariki (Māori New Year) with a degustation dinner hosted by renowned chef Martin Bosley and Kono on 8 July.

Across these events, ALL and Accor Plus members will enjoy exclusive access to offers, events and limitless experiences.

Accor’s Go ALL Out campaign runs from now until 30 September 2021.

The campaign features paid media, including out-of-home advertising, a paid partnership with Ticketek, broadcast video on demand (BVOD) television advertising, digital advertising, social media and video content.

It will also be featured across Accor's owned channels, including email marketing, app and website display advertising, social media campaigns, and in-hotel assets.

There will also be a tactical promotion of Accor’s flexible rates across the Pacific.

Creative Agency: Special Group and John+John
Media Agency: iProspect

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