Lynx has unveiled a campaign which shows teenage boys the highlights of the life they would have had if the world weren't going to end in 2012.
Created by Droga5, Pulse London and Visual Jazz, the campaign uses customised, modular content so each "Fast Life" is random and unique to the user.
The campaign also includes online advertising, search, PR and a tagged TVC to raise awareness of the campaign and drive users to the microsite.
LYNX Fast Life - The Kitten
LYNX Fast Life - The Nurse
LYNX Fast Life - The Instructor
LYNX 2012 - Happy End of the World
