Beijing Chicken Burger

3 July 2012

Advertiser: McDonald's
Creative Agency: DDB Sydney
Media Agency: OMD Sydney

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McDonald's has rolled out the final instalment in its 'Flavours of the Games' Olympics campaign, with a new ad promoting its Beijing Chicken Burger.

The eight week campaign has been running since late May, and heralds the brand's sponsorship of the upcoming games through the release of limited edition, internationally-themed menu items. Created by DDB Group Sydney with media by OMD, the campaign encompasses a suite of television spots, out-of-home, radio and online executions, each fronted by a boisterous pair of young men who aim to embody the spirit of diehard Olympic fans.

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