Young Guns

"Being part of JOLT has been really rewarding, because it’s not just about selling, it’s also educating...

I draw inspiration from a lot of different places.

"A good conversation with the right person is always helpful to unlock a new angle to tackle something...

"Every client has a different set of challenges, different data maturity and different internal...

"People are approachable, and there’s a strong sense of community compared to other industries."

"Knowing when to pause and appreciate the work that’s been achieved before moving on to the next thing."

"You work with such a broad range of clients and types of projects that you’re constantly researching...

"My hope is that we shift away from making ads for the industry’s approval, and focus on creating things...

"The real meaty behaviour change briefs are the rewarding ones and where I feel most challenged."

"Everyone knows everyone, so it’s great to show how all the industry can be very relatable at times."

"One talk or panel can spark ideas that stick, helping me approach campaigns and challenges with a fresh...

"I want to be driving growth and shaping how brands connect with audiences in impactful ways."

"To see people’s faces light up when they saw themselves on the mammoth LED pillars, it was so special."

"There’s nothing more satisfying than watching a campaign you and a team have poured into from ideation,...

"Their drive, knowledge and willingness to share genuinely inspires and motivates me."