AdNews Newsletter
“The north star is for our clients to think of us as a platform where they find their audience, whether...
"There are really big questions being asked, but how we deliver an outcome and performance is still...
"From our perspective, first party publisher-defined audiences will be key when we move on from this...
By reducing instances of fake news, ad fraud and misinformation.
"Being independent is one thing, but then playing at the level that we're playing at whilst still...
“We could be double the size we are now if we open the doors to all clients but we just don't want to...
“It is a unique positioning, but it attracts a certain person who's willing to constantly be in a high...
“With performance as a starting point, we have become a lot more sophisticated and deepened our...
"We can go head to head with holdcos, but we can still have a personality as an indie agency."
“Our industry will need to become more accountable about who it works with and why."
“We often get grouped in with media agencies, but that's not who we are."
"Socially-led ideas are the ones that audiences feel that there's an opportunity to participate in; it...
"When you're following a creator, you listen to and trust what they say - that recommendation is like...
“What we brought to the market was the connectivity between the measurement side of your business and...
A flat market.