Former IAB CEO Alice Manners has joined Cash Converters in the new role of chief of digital, marketing and product after less than two weeks at 303 MullenLowe Perth.
303 MullenLowe Perth announced this week it had resigned from the Cash Converters account after 10 years.
The move is Manners' third in a year. Last month, it was revealed Manners would be joining the agency as managing partner of its media offering after a short stint at Perth agency Marketforce as chief digital officer.
She was at Marketforce for less than three months after moving to Perth for personal reasons and leaving her post as CEO of the Interactive Advertising Bureau (IAB), which she held for three years. Before the IAB Manners was at GroupM for over eight years.
The moves are seen as part of a wider shake-up of the Cash Converters business led by recently appointed CEO Mark Reid, the former boss of Bankwest who joined in 2016, and non-executive chairman Stuart Grimshaw.
The ASX 100 listed company is one of the largest advertisers in Perth and is in the midst of a business transformation led by Reid.
At the end of last year, Dentsu pick up the media account for the business, which previously sat with 303 MullenLowe.
AdNews understands the appointment of Manners so quickly after taking up a post at the agency had further fractured the relationship between 303 MullenLowe Perth and Cash Converters and could have been a contributing factor in the decision to sever ties with the brand, as well as the introduction of new senior management.
Sources close to 303 MulleLowe say the agency was “gobsmacked” when Manners exited, suggesting negotations with Cash Converters could have been carried out prior to her starting at 303 MullenLowe.
Long-term marketing manager Glenn Donaldson recently departed Cash Converters. He had been with the company since 2006.
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