IAB CEO Alice Manners departs

Rachael Micallef
By Rachael Micallef | 2 March 2016
Alice Manners

The IAB has announced that current CEO Alice Manners will step down from the organisation in May as her three year tenure comes to an end.

Manners is departing for a role in Perth, and will assist the board during a transition period. The IAB has not named a replacement for the role, but notes it is commencing the search immediately.

Manners joined the IAB Australia in mid 2013 from a regional role at GroupM based in Singapore. She was brought in to change the organisation from a publisher's association to one that represents the broader digital landscape. The new CEO will need to have a perspective across the publisher, ad tech and agency world.

As such, during her time at the IAB she created the Ad Tech Advisory Council, Agency Advisory Group and a Mobile Centre of Excellence. She also launched the Digital Ratings Monthly giving local publishers and agencies an better understanding of online audience.

IAB Australia chairman Ed Harrison says : “Alice's contribution to the industry has been immense. She has driven substantial change for both the association and our industry, delivering a suite of initiatives which have contributed to the ongoing health and growth of the digital advertising ecosystem.

“On behalf of the board, I would like congratulate Alice on her many achievements. She leaves the IAB in great shape and well positioned to face the future."

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus