The IAB has announced that current CEO Alice Manners will step down from the organisation in May as her three year tenure comes to an end.
Manners is departing for a role in Perth, and will assist the board during a transition period. The IAB has not named a replacement for the role, but notes it is commencing the search immediately.
Manners joined the IAB Australia in mid 2013 from a regional role at GroupM based in Singapore. She was brought in to change the organisation from a publisher's association to one that represents the broader digital landscape. The new CEO will need to have a perspective across the publisher, ad tech and agency world.
As such, during her time at the IAB she created the Ad Tech Advisory Council, Agency Advisory Group and a Mobile Centre of Excellence. She also launched the Digital Ratings Monthly giving local publishers and agencies an better understanding of online audience.
IAB Australia chairman Ed Harrison says : “Alice's contribution to the industry has been immense. She has driven substantial change for both the association and our industry, delivering a suite of initiatives which have contributed to the ongoing health and growth of the digital advertising ecosystem.
“On behalf of the board, I would like congratulate Alice on her many achievements. She leaves the IAB in great shape and well positioned to face the future."
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