Open pockets: Kia marketing boss delighted with 100k app downloads

By AdNews | 22 January 2014

Kia's Australian Open game app has been downloaded by 100,000 people in Australia since launching just over a week ago.

Marketing boss Steve Watt is delighted. “The idea of having over 100,000 Australians with Kia’s brand showcased in their pocket every day is very exciting. The Australian market sells around 1 million cars a year so 100,000 interested customers spending more than 10 minutes with our brand, and proactively engaging with it every day for two weeks is an impressive result.”

The app, built by IPG-owned Mnet, features Aussie big hitter Sam Groth, with users tasked with returning his 263kph serve.

The game has also been successful as an activation at the Australian Open, with Val Morgan Outdoor claiming shoppers are queuing up to play.

It is currently sitting as the number one free downloaded game in Apple's app store and number three in Android's play store.

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