Val Morgan Outdoor reckons Kia Open game activation's a smash

By AdNews | 20 January 2014
 

Kia and Val Morgan have put together a tactical activation for the Open. They claim shoppers are queueing up to try and return the worlds fastest serve via Kia branded screens and an interactive game app featuring Aussie big hitter Sam Groth. The Game On app determines the accuracy and power of the player’s swing as the attempt to return his 263kph serve. All successfully returned serves give players the chance to win a new Kia Cerato Koup Turbo.

Running in 250 locations across NSW, VIC and QLD until the mens final on 26 January, the punters are flocking in, having fun and "raving about the KIA brand and its impressive ground breaking activation" according to Matt Bushby, director of digital and innovation, Val Morgan Outdoor. The firm said that by geographically targeting KIA dealerships, campaign delivers scale, proximity and frequency of message.

The campaign was planned through Initiative.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus