PHD has restructured its operations around its gamification platform. The business now focuses on three strands: communications planning, investment planning and business planning.
The Omnicom-owned media agency launched the gamification platform just over a year ago. The idea was to harness the collective mind of 1,700 global staff and bring in local thinking to global campaigns.
PHD global boss Mike Cooper recently told AdNews that the platform generated around 300 ideas a day. It also fosters competition amongst staff.
The company has now switched on global leader boards at the front desks of all its offices worldwide. Cooper said in November that Sydney was doing "fantastic work" and that was borne out by the Source scores: The Sydney office came top overall in 2013, beating the UK, which has the global Unilever planning account, into second.
The only reported pitch wins for PHD Sydney in 2013 was retaining Ferrero, worth around $10m locally, and Jenny Craig. However, it is understood the company picked up eight accounts in total and grew billings by around 12% in 2013, which would equate to growth of around $40m.
The firm is confident that will continue in 2014 and has made some internal promotions to help deliver it within the newly rejigged structure.
One-time iProspect honcho Peter Hunter has been promoted from head of digital to head of business planning. He's on the executive board along with people and development director Erin Jakubans. Meanwhile strategy director Stewart Gurney has been promoted to head of communications planning.
"The guys really deserve the recognition," said CEO Mark Coad. "The have contributed not only to the award winning work leaving the agency but the vibrant culture producing it."
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