EXCLUSIVE: Weight loss brand Jenny Craig has shifted its media account from Mindshare to PHD, following a review.
PHD Melbourne has already commenced work on the campaign and was responsible for the media buying on Jenny Craig's latest campaign. The campaign launched earlier this month and featured former Spice Girl Mel B talking to real women.
A statement from Jenny Craig to AdNews confirmed the move. It read: “Jenny Craig Australia & New Zealand appointed PHD as the new media agency commencing in 2013. This follows a review in Q4 2012.”
PHD opened operations in Melbourne a year ago and former OMD and CHE boss Mark Coad was lured back to media agency land in August 2012 to oversee it and the national business.
Former agency Mindshare was originally appointed to the account in December 2010. Jenny Craig keeps its creative work in-house.
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