Australia Post nabs NAB marketer for CMO role

By Frank Chung | 12 September 2013
Australia Post chief marketing officer Greg Sutherland.

EXCLUSIVE: Australia Post has appointed NAB's Greg Sutherland as its new chief marketing officer to replace John Moore, who departed the organisation in May.

Moore joined health insurance brand Bupa in June as marketing director, although the move was not widely reported at the time.

Sutherland was previously executive general manager of group strategy and innovation at NAB, and worked on key projects including the rebrand from National Australia Bank and the creation and launch of UBank.

Prior to joining NAB in 2004 he was a director and partner at the Boston Consulting Group, and has held sales and engineering roles with Honeywell and Woodside.

At Australia Post, Sutherland will have responsibility for brand, marketing services, customer experience, customer insights and direct and digital marketing.

At the end of last month the government body finalised its agency review which kicked off in June, revealing an expanded line-up: GPY&R and Visual Jazz Isobar joined Clemenger BBDO Melbourne, Badjar Ogilvy, Razorfish Australia, Marmalade, Interbrand and UM on the roster.

With Australia Post midway through its five-year transition phase, part of Sutherland's task will be to push its new digital offerings such as the Digital MailBox.

Meanwhile, digital referral marketing business ROKT yesterday announced Australia Post as its newest partner. Australia Post executive general manager communication management services Tracey Fellows said in a statement:

"If you are online with Australia Post because you are moving house and need to redirect your mail, ROKT will ensure other relevant services, products and offers are immediately available to our online customers. Services like getting the electricity or cable TV working at your new place before you move in."

Australia Post increased its main media spend to $7.18 million in the 12 months to April 2013, up from $6.01 million in the prior corresponding period, according to Nielsen.

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