First look program unveiled for Media + Marketing Summit Sydney

Nicola Riches
By Nicola Riches | 19 January 2018

Following four successful 2017 events, AdNews is delighted to unveil a first-look at the core program for our flagship Media + Marketing Summit (Sydney), taking place May 4 at Darlinghurst’s Eternity Theatre.

In keeping with our editorial mandate to keep abreast of the developments that affect your businesses, we have developed a schedule that tackles the hottest topics head-on - without clutter. No other event will bring together this selection of topics under one strand of editorially-curated content.

Change is good and to reinvigorate the Media + Marketing Summit Sydney, which attracted more than 300 delegates last year, we have made a few changes; not least the decision to switch to from Randwick to Darlinghurst’s Eternity Theatre, which makes it more accessible and means the conference should now be virtually on your doorstep. 

As noted in my article last week about the AdNews events strategy, we're moving away from the panel format towards sessions that offer better thinking, insights and ideas; will be integrating the audience into the event in an engaging and entertaining fashion, and are appealing to those outside of our industry to get involved and inspire us with information from their side of the commercial world. More details to follow on all of that very soon.

We are also delighted to announce that last year’s Presenting Partner, Carat, will once again resume its role with us, and we will be working closely with the team there to add some extra special touches to the day.

Special additions will be made as the event nears, but here's a first glimpse of the main themes and topics and what you can expect at the Media + Marketing Summit Sydney. We'll be announcing more about our July Melbourne event soon too.

Early Bird discounted tickets are available now. Check out the themes below:

Marketing to Machines

By the time M+MS takes place in Sydney on May 4th, Amazon’s virtual personal assistant Alexa will have launched in Australia. Marketers are bracing themselves for a future where AI and voice command become commonplace in our households, however, how do we interrupt the machine algorithms that automate our buying habits? How much of an agency and marketer’s role will see them making an emotional connection with a person, versus rational persuasion with a Sentient Virtual Personal Assistant?

The Promise of Addressability

Already some ten years in the making, media agency bosses predict that 2018 will be the year of addressability – and given M+MS falls half way through the year, this session is primed to deliver some of the first results from the market’s early forays into the new media environment. This strand will explore the successes and, potentially, some of the teething issues surrounding our new ability to deliver hyper-targeted, curated campaigns to Australia’s TV viewers.

Making the Marriage of Agency and Client Work

The partnership between a marketer and an agency is much like a marriage, and relies, among many things, on trust. In such times when trust has been eroded, how does the partnership work? We will host an exclusive conversation between a leading agency and their client of 40 years. More details to follow soon.

Consultancies: Corporate Clones, or new Industry Darlings?

Both revered and feared in equal measure, much of last year’s media focus was on the expansion of consultancies into our industry – the stakes they took in creative agencies; the staff they poached from other organisations, and the models they have adopted to formalise their offers to brands and marketers. We will bring together three executives from the consultancies who will each reveal the nuts and bolts of their offerings, and then open out to questions from the floor.

WTF is blockchain and why media should care?

This session is exactly what it says on the tin – we all know now what Blockchain is, but how might it impact your business? Leading media agencies are already trialling its technologies to make their systems more transparent, and it is heralded as one of the ways issues of transparency can be cleared up in the media business. We will bring two leading lights in this space together – a Blockchain tech expert and an agency exec trialling it together to present the full story.

We are also thrilled to be integrating for the first time AdNews Upfronts. Representatives from TV, radio, digital, publishing, OOH and cinema will each present, in a quickfire, snappy slot, their thoughts on what the following 12 months will deliver in their side of the business. All of these presentations will be previewed prior to the event, to give you a taste of what will be learned on the day.

Check out more information about the Media + Marketing Summit here, where you can find more details and ticketing options. Early Bird discounted tickets are available now.

Last year was a huge success with companies such as Adobe, Apple, Colgate Palmolive, Google, Kellogg's, Westpac, Holden, Toyota, Samsung, Coopers and Realestate.com in attendance. 25% of our audience comprised brand marketers; 27% were from advertising agencies, and 48% were industry suppliers, media owners and publishers. 

If you would like to get in touch about editorial and commercial opportunities, or just to chat about ideas, then drop us a line: Nicolariches@yaffa.com.au (Event Curator/Custom Content Editor) Amandawilson@yaffa.com.au (Head of Sponsorship).

And, finally, by way of reminder, we will host the second Media + Marketing Summit Melbourne on July 25 following a great start in 2017. Once again, Carat will be our presenting partner for this event. More details to follow on that soon. We are also open to all ideas and suggestions!

Email Nicola at nicolariches@yaffa.com.au.

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