Mock Brief: Creatives campaign to 'Save the Plastic'

By AdNews | 8 January 2019

This first appeared in the AdNews Annual 2018. 
Buy the special issue as one-off here or support AdNews by subscribing here.

We offered agencies a chance to let off some creative steam, free from the chains of a client brief. Tapping into hot topics from 2018, including the furore surrounding plastic bags, the ever–rotating roster of Prime Ministers and the implications of various social media hacks, we set three briefs for creatives to have fun with.

There was a raging debate last year over the phasing out of single–use plastic bags. Globally, plastic has been demonised for ruining our oceans and impacting our health, but the boomers want to keep the bag and we want you to take their side. Here, we showcase the top ads for the 'Save the Plastic' mock ad brief.

A big thank you to all of the agencies who invested their time and talent to take part.

Check out our other mock briefs to sell social media 90 years ago and 'Make Malcolm Great Again'.

Join CRAP today | With Collective

A message from the Council for Reclaiming Australian Plastics:

If you’re passionate about protecting plastic bags, you’re not alone. Join CRAP today.



Creative: WiTH Collective

Design: Alexa Burchell

Account Manager: Tom Warren. 

Save our plastic | R/GA

Tourists are afraid of Australian beaches. Sharks, saltwater crocs, and killer jellyfish all prevent them from taking the plunge Down Under. Thankfully, plastic bags offer an unlikely solution – by choking our oceans, there’ll soon be nothing left to bite, sting or scare the tourists away.


Credits: Art: Kim Zwiener

Copy: Alexander Herbst

Save Plastic. Save the Planet | PHD

Would people behave differently if they realised they had to use their re-usable bags beyond breaking point, just to environmentally break even with the single-use plastic alternative?


Copy & Concept – Jack Monro

Design – Shaina Miller

#Savethebag | Iris

The reality of a world without plastic bags is actually not as clean as we all imagine it would be.



Dean Hamilton - Creative Director
Michael Graziano - Creative Director
Chris Clausen - Head of Design
Marie Antoinette Abrera - Copywriter

Single Use? | The Studio at SCA

With the nation fixated on single-use plastics it was time to acknowledge all the useful plastics that we’ll be using time and again for a very long time.


Art Director: Pearce Jacobs | Creatives: Marc Dwyer, Thom Wood, Simon Hills-Johnes | Creative Director: Kade Robinson

Polymer Peninsula | The Studio at SCA

For millennials, the dream of owning a home is now closer than ever, all thanks to an unlikely ally.

sca.pngArt Director: Pearce Jacobs | Creatives: Marc Dwyer, Thom Wood, Simon Hills-Johnes | Creative Director: Kade Robinson

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