The AdNews Annual 2018 issue is here and celebrates an impressive 90 years of the nation’s leading advertising, media and marketing publication.
The edition takes a different format to our regular monthly magazine as we feature a range of perspectives from leading brands including Vegemite, Bonds, Aeroplane Jelly, Telstra, VB, Tourism Australia, Uber, Stan and more. Each opinion also features a look at the work – from historic ad campaigns to newer ads, demonstrating the change in ad style – or not so much for some.
We also look back at Nine decades of historic covers, we remember David Yaffa, talk to the Toms and launch a new Family Ties feature which looks at the dynasties working in adland.
However, the AdNews Annual isn’t just about looking back as our cover agency R/GA demonstrates. We asked the creative minds at the Sydney shop to look forward to the next 90 years and how our landscape may change.
The irony of asking a digital agency to create the front cover of a 90-year-old anniversary edition for AdNews was not lost on us. It’s not AI and robots that will become of the utmost importance to the advertising landscape in the next 90 years, it’s bigger and deeper than that — it’s us as people, as commodities, that will become increasingly sought after.
The agency worked with Haruhiko Kawaguchi (AKA “Photographer Hal”) to create the cover.
Here’s a sneak peek at what’s in the AdNews Annual 2018.
Behind the Cover: R/GA created our November 2018 front cover. We look at how and why they landed on such a thing.
Perspectives: From Vegemite, Bonds, Telstra and Aeroplane Jelly to Tourism Australia, Uber and Stan, we speak to some of the nation’s top brand and marketing experts to find out what creativity means to them.
Family Ties: This new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations.
Mock Briefs: A good chance to let off some creative steam – Save the plastic, Sell social media 90 years ago and Make Malcolm great again were the trio of ad briefs we offered creatives.
Futuregazing: Crystal balls at the ready. Adland goes hard on predictions.
AdNews Archives: Nine decades of historic covers condensed into the editor’s top 20 picks.
Interview: As AdNews celebrates its 90th birthday, we look back at a pair of industry leaders who have shaped their agency to what it is today.
Special Feature: Remembering David Yaffa.
A New Cover Era: We ushered in a new creative era at AdNews by letting creatives roam free (ish) on our front cover. We look back at who did what and why.
Opinion: Executive chairman at Clemenger Group Rob Morgan opens up.
Big Pics: A lookback at our cheeky cartoonist’s artwork of 2018.
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