AdNews editor Rosie Baker gives a run through of the trends and topics that Snapchat, Twitter, Celtra, InMobi, Tumblr, and Unruly and Storyful presented at mLab.
But more importantly, the areas all marketers should be focusing their attention. It's no surprise that mobile comes out on top.
Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr.
Watch the video from Day 1. AdNews TV: Mlab shows the confronting future of media
Watch the video from Day 2: AdNews TV: Mlab explores the future of storytelling and emotion
Watch the video from Day 3: AdNews TV: The fast-spinning world of mobile and data for brands
Watch the video from Day 4: AdNews TV: Snapchat and getting brands into people's hands with mobile
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