AdNews TV: Snapchat and getting brands into people's hands with mobile

By AdNews | 16 September 2016

Mobile is ubiquitous, but it's still a challenging platform for brands whether it's advertising, storytelling, or mobile-first thinking.

We asked Simon Cheng, director of marketing and distribution at P&O Cruises & Cunard, Adam Browne, division manager at Pharmacare and Sam Williams, head of marketing communications at Sony  how mLab offered insights into getting better at mobile.

Mlab this year includes presentations from Unruly, Storyful, Snapchat, Twitter, InMobi, Celtra, and Yahoo7’s Tumblr. 

Watch the video from Day 1. AdNews TV: Mlab shows the confronting future of media

Watch the video from Day 2: AdNews TV: Mlab explores the future of storytelling and emotion

Watch the video from Day 3: AdNews TV: The fast-spinning world of mobile and data for brands

 

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