Woolworths could have just won social media with a Facebook video that features two comedians steaming a ham in a Simpson-inspired skit.
In the tongue-in-cheek video, Sydney comedian Michael Hing stuffs a leg of ham into a food steamer. He and fellow comic Will Erimya then create burgers with ingredients including 64 slices of American cheese and "catsup".
The social clip, by M&C Saatchi, has been watched nearly 200,000 times and been shared close to a 1000 times in only a few hours.
You might be questioning what is happening here... Earlier this year, thousands of requests flooded Woolworths’ Facebook page asking to purchase steamed hams.
‘Steamed hams’ is a term used in a Simpson’s episode where Principal Skinner tries to convince Superintendent Chalmers that hamburgers are called ‘steamed hams’ in upstate New York.
According to sources close to AdNews, the Simpsons/ham craze started in a Simpsons Facebook group. Woolworths caught onto the trolling and ingeniously posted this response:
The video has captured the attention of American viewers, including The Simpsons writer Bill Oakley:https://twitter.com/thatbilloakley/status/793616629544333312
Simpsons' fans have been losing their mind at the stunt:
Kudos Woolies. Kudos.
Watch the steamed hams clip here:
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