R/GA founder Bob Greenberg steps down as CEO after 40 years

Lindsay Bennett
By Lindsay Bennett | 31 October 2018

One of the most prolific people in advertising, Bob Greenberg, is leaving his post as global CEO of R/GA as of next year.

Greenberg will continue as the company's executive chairman at least through to 2020, with R/GA US president, Sean Lyons, taking on the role of global CEO.

Greenberg founded R/GA in 1977 alongside his brother, Richard, and has led the IPG-owned agency for more than 40 years.

Lyons was at R/GA for more than a decade before departing to join Havas in 2013 to oversee digital. He returned to R/GA three years ago to take on the US president role.

In his role as chief executive, Lyons will assume responsibility for running the global R/GA network and guiding the company's mission and vision. He will also lead the global executive team driving integration across offices and regions and overseeing the company's financials.

The leadership shift follows the departure of R/GA global chief creative officer Nick Law who joined Publicis earlier this year. Law was tipped to be Greenberg's successor.

R/GA has also announced that company veterans Barry Wacksman and Stephen Plumlee have both been promoted to vice chairmen.

Plumlee, who has been with the company for more than 20 years, will continue to serve as the global chief operating officer and managing partner of R/GA Ventures.

Wacksman, who has also been with the company for 20 years, will continue in his role as global chief strategy officer. Both will be responsible for advising Lyons and contributing to the strategic direction and growth of R/GA.

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