Publicis Groupe has named R/GA global chief creative officer Nick Law as global chief creative officer of Publicis Groupe and president of Publicis Communications.
The Aussie expat will start in May and report directly to chairman and CEO Arthur Sadoun.
Sadoun describes Nick as a "true unicorn" in the industry.
“Throughout his career, he has delivered world-class work that builds on what we believe all our clients need: the alchemy of creativity and tech," he says.
"This modernity in ideas, combined with his obvious leadership skills, make Nick the perfect person to play such a pivotal role in our Groupe. His partnership will be a game-changer in our journey to lead the change in our industry.”
Law joined R/GA in 2001 as CCO, helping to launch the digital agency’s Sydney office in 2013. He was tipped to become the successor of R/GA CEO Bob Greenberg.
At Publicis, Law will be responsible for leveraging data and tech to deliver creative solutions for clients, while playing a key role in shaping the holding company’s “transformation to a platform that connects, empowers and unleashes the creative potential of each and every Publicis employee,” according to this morning’s announcement.
Speaking previously to AdNews, Law was outspoken on the "flawed" advertising model and the lack of imagination in advertising.
The move marks a step towards Publicis' digital transformation, which was announced in October 2017 as part of Sadoun's one year plan for the holding company.
The strategy saw the introduction of Spine, a platform that it says fuses together all its data assets, technology, and talent, and Sadoun place a ban on agencies entering all awards shows in a cost-saving tactic.
In Publicis annual Christmas video, Sadoun appeared to have aged decades after just a few months in the top job.
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