Young Guns: Bohemia business manager, Michael Tramonte

By AdNews | 24 February 2017
Michael Tramonte

Our Young Guns profile takes a weekly look at some of the buzzing young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Last week we spoke to AOL ANZ head of operations, Mark Serhan.

This week we head to Sydney to meet Bohemia business manager, Michael Tramonte.

How long have you been in the industry?

Coming up on five years now.

Duration in current role/time at the company:

I’ve been with Bohemia for two-and-a-half years, in my current role for just over a year.

Define your job in one word:


What were your real and cliché expectations of working in the industry?

Work hard, play hard.

How does the reality match up? 

I’d say it’s pretty on point. I’m working with a talented bunch in a quality environment. With a focus on client output with a real team mentality, we play team sports, turntables on a Friday and weekend adventures exploring the outdoors (and pubs, but that’s just a given right?). These definitely live up to the work hard, play hard mentality.

How would you describe what the company does and what does your role involve?

We are all about driving business growth for our clients by about using data, strategy and creativity. My role in all this is making sure we’re achieving this growth through client service, managing internal and external stakeholders to facilitate end to end campaign requirements.

Update: Bohemia was recently acquired by M&C Saatchi

Best thing about the industry you work in:

By far the people, there are so many talented and interesting people in our industry which is great to get a different perspective and ability to learn off.

Any major hard learnings in the job so far?

Learn from everything, the good, the bad and all that’s in between.

What's exciting you about the industry right now? 

We are moving at such a pace, all the emerging tech platforms are keeping us on our toes and providing such new ways of working. It is exciting times and a great time to be in the industry.

What concerns you about the industry and its future?

The robots are coming.

Who's your right hand person/who guides you day to day?

It’s all about the team, there is no one stand out as we all work collaboratively for client outcomes.

And your almighty mentor that you hope to dethrone?

I’m very excited by taking learnings from all those around me, taking the time to get perspective from those who have been there before and can share their learning.

Career-wise, where do you see yourself in 2020 and how do you plan on getting there?

Still rocking in the media industry, working with a team of superstars driving growth for our clients. Hopefully by then I’ll be able to share my experience with those looking to learn and help shape their career path.

What is the elephant in the room? The thing that no one is talking about – but they should be:

In an age of growing connectivity and with each of us owning more devices and screens that scream for our attention, how as advertisers are we cutting through the clutter and ensuring our message is not just seen, but acted upon by consumers?

Where do you turn for inspiration?

All those around me, you never know where inspiration will come from.

Tell us one thing people at work don’t know about you?

There’s not much, I’m a pretty open book.

I got into marketing because:

I fell into it through conversations with a customer at my out of uni retail job.

If I wasn't doing this for a living, I'd be:


If you know a Young Gun, contact

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