Young Gun: This is Flow senior account executive Angela van der Horst

30 September 2021
This is Flow SAE Angela van der Horst

Time at the company:
I’ve been at Flow for just over a year now.

How long have you been in the industry?
About two and a half years.

How did you get here? Was this always the plan?
I was never completely certain on what I wanted to do but I had always had an interest in journalism so decided to study communications at uni. After working for a year in a marketing role after uni, I moved to London where I fell into a recruiting role at Omnicom Media Group which initially sparked my interest in media. Through that role, I had a lot of exposure to the industry and was lucky enough to meet a recruiter for Omnicom in Sydney who helped get me an interview when I moved back, and the rest is history!

Who is your right hand person/who guides you day to day?
I wouldn’t say I have just one person. As corny as it sounds, my whole team at Flow are who drive and guide me on a day-to-day basis. Working for an indie agency means that we are lucky enough to have exposure and work across many aspects of the business and are by no means pigeonholed in our roles. This also means that we lean on each other’s experience and knowledge in certain areas to train each other up to ensure we can be as hybrid in our roles as possible.

What’s the best thing about the industry you work in?
The extremely fast-paced nature, although stressful at times, is exciting as it means no day is ever the same. I have had the opportunity to work across some amazing, reputable clients, and seeing campaigns I have worked so tirelessly on coming together is so rewarding.

And the biggest challenge?
Keeping up with the ever-changing digital landscape. There are so many different marketing tools and techniques, trends, platforms, and data updates that we need to stay on top of to ensure we are maximising results for our clients and campaign objectives.

Whose job have you set your sights on in the future?
This is a difficult one to answer as I don’t particularly have my sights set on one person’s job. I see myself continuing to assist in the growth and innovation of This Is Flow and being part of senior leadership in the years to come.

Where do you turn for inspiration?
LinkedIn is such an amazing hub to connect with professionals and I find it so inspiring witnessing the progression of people I have met throughout the years and reading their stories.

On a more personal level, my mum is my biggest inspiration. She is the one who has always guided me in the right direction, offered the best advice, believed in me, and pushed me to be the best version of myself.

My favourite advert is:
The Tooheys Extra Dry ‘Tongue’ one. It is so disgusting (and probably wouldn’t be allowed today) but I love it because it left its mark by provoking attention and driving talkability. All these years on and I still can’t help but picture the somewhat disturbing ad every time I hear the song ‘Satisfaction’.

Tell us one thing people at work don’t know about you?
I have always had an interest in wildlife conservation and a goal of mine is to spend some time in Borneo volunteering for The Orangutan Project. Once we can travel again, this will be one of the first things on my list!

In five years' time I'll be:
Professionally, in a leadership position, mentoring new talent. Personally, having ticked off a few more countries on the bucket list and have my foot in the door of the housing market!

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