Young Gun: Five by Five marketing & lead project manager Gabrielle Armes

23 September 2021
Marketing & lead project manager Gabrielle Armes

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to Five by Five marketing & lead project manager Gabrielle Armes.

Time at the company:
I have been with Five by Five for just under two years, I started in October 2019 as the project manager assistant and by January 2020 I became the lead project manager. My current role is marketing & lead project manager, we recently hired someone to assist in the Project Department to allow me more time to focus on the marketing side of the business, which I’m thoroughly enjoying.

How long have you been in the industry?
I have been in the industry for two years now. Previous to this, I was in the Real Estate industry as the CRM coordinator.

How did you get here? Was this always the plan?
I originally studied a Bachelor of Communications majoring in Advertising at Bond University on the Gold Coast and the plan was always to work for an advertising agency. Growing up in the digital age meant that I believed a digital agency would be the best fit for my skills and knowledge.

The advertising industry is one of the most creative industries to work in, you have the liberty and freedom to formulate, create and execute ideas that can change business. At Five by Five, every day I get to see how our work can completely change a business from a one-man-band to a company with multiple employees, struggling to keep up with the leads and enquiries they now receive through their digital marketing.

Who guides you day to day?
Without a doubt Carla Schesser, the CEO of Five by Five. When I began my career at Five by Five, Carla was the lead project manager so seeing her grow first-hand into the CEO position has allowed me to see what hard work and dedication can bring to you. She is the first person I seek when faced with a challenge as her experience and wisdom are second to none.

What’s the best thing about the industry you work in?
Being able to be creative and not work a traditional 9-5 job. Not every day is the same and I thrive off the next challenge! I love the fact that I wake up every day excited, there is never a dull moment and you are always working at a fast pace.

Being fresh into the industry means I am seeing everything with new eyes and being able to solve problems, not only for my team but for our clients, gives me the greatest rush. I am also surrounded by individuals who have years of knowledge which helps me to grow within my role, company and industry.

And the biggest challenge?
The biggest challenge is the need to keep up with trends to make it in the industry. As a digital marketer, you need to be across what is happening in the digital world. One day it can be ‘trendy’ to boost your Instagram posts and the next day you are dancing to pop songs in front of your camera for Reels!

Whose job have you set your sights on in the future?
A job not yet created at Five by Five, head of marketing.

Where do you turn for inspiration?
I always turn to the people I surround myself with. I feel very lucky to have a close family and a close group of friends who continue to support me and give me inspiration when I need it.

My favourite advert is:
The one radio ad that was on repeat when I was younger, ‘Hello, Frank Walker National Tiles’. This is now a running joke in my family and how we greet each other most days.

Tell us one thing people at work don’t know about you?
This is a tough one because the people I work with are like family but I recently let them in on an obsession I have, which is True Crime podcasts. I can listen to these podcasts one after the other and the more detailed they are, the better!

In five years' time I'll be:
Leading a team for the Marketing Division for Five by Five

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