Young Gun: GroupM head of programmatic buying unit Hannah Webb

5 December 2019

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to GroupM head of programmatic buying unit Hannah Webb.

Time at the company:
Two and a half years at GroupM.

How long have you been in the industry? 
Five years in digital.

How did you get here? Was this always the plan?
I actually started my media career working in print. I got a real taste for digital in the Berlin start up scene where I established my groundings and ultimately brought this experience back with me to the Sydney agency space. I started a new role as head of programmatic buying unit for GroupM in June and it’s been exciting to be able to work more closely with our clients to help them navigate the complex programmatic ecosystem.

Who is your right hand person?
My partner, he enables me see things from a different perspective and challenges what I think I know.

What’s the best thing about the industry you work in?
The digital industry is constantly evolving and changing so I love that you never stop learning. It’s never boring.

And the biggest challenge?
Staying ahead of the industry changes and understanding what the impact of new technologies means for brands and their digital advertising goals. The programmatic ecosystem is complex and there are a lot of different players so it’s important for clients and their agencies to understand the nuances of each and why they use each element of technology along the chain.

Whose job have you set your sights on in the future?
I wouldn’t say I aspire to any single specific role. The important thing for me is to do what I can to make an impact in the work I do now and in the future, together with the talented people I collaborate with. I also sit on Nco, GroupM’s Young Leaders Committee, a cross-agency panel tasked with finding innovative ways to enhance company culture and help increase the retention of staff which has given me an incredible opportunity to work on initiatives outside my discipline in areas like wellness and social impact that make a difference to our business and our people.

Where do you turn for inspiration?
My parents have always been an inspiration for me, their hard work, integrity and honesty have remained a constant reminder of what success looks like.

My favourite advert is:
Nike’s Dream Crazier – it pushes the boundaries, evokes emotion and inspires all in one.

Tell us one thing people at work don’t know about you?
I’m obsessed with entering contests, especially 25 words or less entries. I won an all-expenses paid trip to Bora Bora last year so now I’ve caught the competition bug!

In five years' time I'll be:
In an industry that’s constantly changing, its hard to tell. The one thing I’d like to stay constant is that I’m always learning and surrounded by people who challenge me.

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