Young Gun: R/GA strategist Georgia Doust

24 September 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to R/GA strategist Georgia Doust.

Time at the company:
Eight months.

How long have you been in the industry?
It’s coming up to three years.

How did you get here? Was this always the plan?
I came over from a design role in a strategic innovation consultancy, using human-centred design to solve complex business problems. R/GA felt like a natural evolution for me, as it combines the strategic design of a consultancy – which is what I loved about my previous role ­– with the rapid make culture of an agency – which is what I was seeking more of in my next role.

Define your job in one word:

Who guides you day to day?
Everybody! Depending on the project, I work collaboratively with the team and we guide one another based on our particular knowledge, skills and learnings. More specifically though, I’m guided by Vic as our MD of Sydney, Jon as our strategy exec and Ben as our business transformation exec.

What’s the best thing about the industry you work in?
I spend every day thinking of different ways to design solutions with passionate people who bring them to life in the real world.

…and that we have a particular appetite for making positive change happen.

And the biggest challenge?
Synthesising different perspectives from passionate people when solving a problem.

…and a lack of diversity across the industry at large. Especially at the top.

Whose job have you set your sights on in the future?
Hopefully, a job that doesn’t exist yet.

Where do you turn for inspiration?
Away from my computer and towards real people. And then I zone out and listen to a whole lot of podcasts.

My favourite advert is:
Spotify’s end of year “Wrapped” campaigns. I appreciate the witty OOH takeovers that encapsulate music and playlist trends from the year that was and absolutely love the personalised analysis of an individual’s listening data bound together as a beautiful in-app story experience.

Tell us one thing people at work don’t know about you?
According to my Spotify wrapped, I listened to 30,196 minutes of music and played 4,211 different songs in 2019.

In five years’ time I'll be:
Still learning, in a constant space of questioning and gathering new perspectives, hopefully from our London or NY offices.

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