Young Gun: iProspect Sydney digital strategist Shae Healey

17 September 2020

Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.

Today we speak to iProspect Sydney digital strategist Shae Healey.

Time in current role/time at the company:
One year and three months for both! For my colleagues, it may feel longer when my singing starts.

How long have you been in the industry?
About three and a half years.

How did you get here? Was this always the plan?
A friend from my soccer team had referred me for a role where I started off in SEM – and despite it not initially being a part of my ‘plan’, I’ve enjoyed it ever since.

Who guides you day to day?
Sam Bremner (digital director, iProspect) is a huge help and has crazy amounts of knowledge across all aspects of digital marketing, which can be extremely helpful when building a strategy with a focus towards achieving higher levels of incrementality.

What’s the best thing about the industry you work in?
My passion for digital marketing has continued to develop as the industry becomes more omni-focused, though I challenge you to find one response where someone hasn’t said “the people and culture”. They say one-third of your adult life is spent working, so I think it’s very important that we make sure it’s something that everyone can enjoy.

And the biggest challenge?
The biggest challenge can be reminding myself to take a break!

Whose job have you set your sights on in the future?
Mark Byrne (Dentsu) doesn’t know it (until now) – but I love his involvement in strategy development and business growth opportunities.

Where do you turn for inspiration?
An old friend of mine, Benton, has been one of the biggest inspirations for me in regard to the way he works, builds relationships and manages people. Similarly, my dad, who reminds me that no matter how hectic work may be – a smile can go a long way.

My favourite advert is: 
De Beers ‘A diamond is forever’. The company has managed to create an unbelievable association between expensive diamonds and engagement rings. That’s powerful!

Tell us one thing people at work don’t know about you?
I am the less intelligent version of my twin brother.

In five years' time I'll be:
Still less intelligent than my twin, though hopefully working my way towards a ‘Mark Byrne-esque’ role!

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